We build brands. We transform customer experiences.
We grow businesses.

AlignandPull does exactly what our name suggests for organisations. We are a team of brand specialists with many years of experience in solving brand issues.

We think of brand development like this. Forces such as magnetism and gravity, while seemingly subtle, have a powerful and constant influence on our lives.

They govern us without our awareness of their presence. Their ‘pull’ is not overt and goes largely unnoticed, yet they govern so much of what we do. They are natural vs. mechanical, powerful vs. forceful and attractive vs. coercive.Magnetism occurs when charged electrons align themselves in the same direction. As in nature, magnetic companies and brands are ones that are aligned and ‘pulling’ together toward a common goal. Once that alignment takes place, the rest comes naturally. Target customers are no longer ‘targets’, since they will gravitate towards your message and products.

The emphasis shifts from artificially capturing customers to naturally attracting them.

Magnetism then comes from a distilled and powerful sense of purpose. This purpose reverberates throughout the organisation and intuitively guides the organisation’s members to act and behave in ways that promote this vision. The cost of top-down internal messaging is greatly reduced. The process becomes more natural, more fluid and instinctive.