
The light bulb moment arrived during a discussion between friends on the Isle of Arran before setting a lifetime top speed of 54mph descending The String. Regularly spending hours in front of a computer, using numerous websites to put together components to make a superlight bikes, you’d think there could be another way.How about one website, every component in the market at the best prices? How about a virtual bike builder or being able to choose only products that are compatible with an existing rig? All the information you need in one place? Less time, less hassle, less money and more riding.It’s odd where you get motivation from. Not being the most simple project in the world and nor being super code geeks, it was a fading dream and life takes a lot of time without space for new thoughts, ideas and projects. We lost our close friend Christian and his brother Niggy in December 2012 when they were struck by a coach whilst winter training in Cumbria.Cue life and priorities check. As much as we’d love to live forever, none of us can predict what’s round the corner so this life is ours to make the most of. So here we are and we hope to stay.If you like the idea that we can make life easier for ourselves and enjoy the freedom two wheels can bring then get involved and starting using the site. If you like what we do then tell anyone you meet! If you think we can improve things in any way then let us know and we’ll do what we can.Eat good cake, drink good coffee and above all, ride more.
We love….

You’ve probably already guessed that bikes are big on our agenda. Whether it’s an epic day out in the Lakeland mountains, long road climbs in the Welsh hills or blasting to work on the fixie before the world wakes up, it all makes us smile and justifies the cakes, coffee and ale.We love form and function blended beautifully, whether it’s in a frame, saddle or pair of shoes. Engineering doesn’t have to be clunky, beautiful doesn’t have to be flimsy. It’s a combination of these elements, delivered with passion that makes products and brands stand out.You’ll find all those lovely wage sapping delights on our site, for the best prices from your favourite retailers.There are some people, websites and products that make our life a lot more enjoyable so here’s a shout out to them.
- Brooks Saddles – It took a while to break you in, but you’re now part of the family.
- Levis Commuter Jeans – Double layered crotch.
- Bold Street Coffee – Fuel for many a ride, the best place to hang out in Liverpool and great rides with the Bold St Bicycle Club.
- Wales – love the hills, love the accent.
- Fixed gear bikes – you threw us off when we forgot about you but we love you all the same.
- Mud – mountain biking wouldn’t be mountain biking without you.
- Cross – cyclocross, not cross dressing. One hour of mud caked, filth laden, lung bursting pain/pleasure.