Trusted for 10 years
On August 27, 1947, a group of 24 independent car rental operators with 800 vehicles and 60 locations founded National Car Rental. Thus began a relationship that would see the group become a leader in its field. In 1959, the group incorporated as a for-profit corporation and quickly established an identity as “the best in localized, personal service.”Over the years, National Car Rental would go on to pioneer many industry features to improve the rental experience for their customers. In 1954, they became the first car rental brand to offer one-way rentals for those wishing to rent cars in one town and leave them in another. In 1966, National Car Rental equipped its regional reservation offices with the “Telemax” computer system, officially becoming the first car rental company to bring computers into daily reservation operations. After airline industry deregulation in 1976, National Car Rental opened its doors to the new wave of leisure travelers when it became the first to offer flat rates to car renters.As National Car Rental continued to grow and evolve, so too did its identity. One of the earliest companies to initiate corporate account business in the late 1970s, the 1980s and beyond, National Car Rental can be characterized by its commitment to the corporate traveler.In 1987, National Car Rental introduced the industry’s first, comprehensive frequent-renter program, “Emerald Club”, along with the “Paperless Express Rental Agreement,” which made car rental faster by using information stored in the computer to process the whole transaction in seconds. National Car Rental continued to develop ways to make the car rental process more efficient to time-sensitive business travelers. Innovations such as the “Emerald Aisle,” where members select their own cars and are on their way without filling out any paperwork, allowed members to completely bypass the rental counter.
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